This paper presents an analysis of different transit signal priorities (TSPs) for a future bus rapid transit (BRT) corridor in West Valley City, Utah. The goal was to find the optimal TSP strategy for estimated and planned traffic and transit operations. The study used VISSIM microsimulation software in combination with ASC/3 software-in-the-loop simulation. Four models were used in the analysis: no TSP, TSP, TSP with phase rotation, and custom TSP. The results showed that TSP with phase rotation and custom TSP could both be considered for implementation. TSP with phase rotation would provide significant benefits for BRT, with minimum impacts on vehicular traffic. Custom TSP would provide major benefits for BRT in travel times, delays, and stops. However, this strategy has more impact on vehicular traffic. Custom TSP is an advanced strategy that still needs examination and improvement. The study provides a set of instructions on how the described strategies can be implemented in field traffic controllers.