Male adaptations that limit sperm competition include guarding females, applying mating plugs and chemically reducing the attractiveness or receptivity of females. In many web-building spider species, females attract males with silk-borne volatile pheromones. In widow spiders (Latrodectus, 30 species), the courting male often engages in web reduction behaviour during which he excises and bundles sections of the female's web and wraps them with his own silk. Hypothesized functions of this widespread behaviour include sexual communication (e.g. through dissemination of male sex pheromone) and/or decreasing the female's attractiveness to rivals. The latter function was previously demonstrated in a single spider species, Neriene litigiosa, but the extent to which web reduction may decrease malemale competition has never been quantified in the field. In a dense population of western black widows, Latrodectus hesperus, we ran mate attraction experiments to test the hypothesis that web reduction and/or male silk addition decrease web attractiveness to potential rivals. Webs reduced by males attracted three times fewer males than intact webs; webs with a similar proportion of silk experimentally removed attracted as many males as intact webs. However, the experimental addition of male silk did not affect the attractiveness of intact webs. We conclude that web reduction in black widows limits malemale competition by reducing the attraction of rival males to females' webs. This effect is probably mediated through targeted excision of pheromone-laden silk by courting males, possibly in combination with the male's silk forming a physical barrier to pheromone emission.